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Dec27
Thoughts on Building a Business, part 4
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral MetricsWe're now at part four in the building a business arc started in Thoughts on Building a Business, Part 1 and continued through Thoughts on Building a Business, Part 3. We've asked lots of questions and the barrage doesn't look like it's going to stop any time soon.

This post's questions go more to what your business is about.

Do you have a trademark? Is your business based on a patentable device or technology? Do you know the financial costs of filing domestic and international patents? Who owns those patents? You or the business? Are there corporate or trade secrets involved in what you do? Where are these documented? Who knows these secrets besides you? Have you escrowed them somewhere and are you sure it’s safe?

What about the business' income, real and projected? Forget about your income. If you're self-funded and not independently wealthy, you won't be seeing your own income for a while unless you're really, really lucky (chances are you won't be). If you're being funded from an external source you'll see an income but that weekly paycheck will have cost you a substantial portion of your company (probably).

Do you have a product or are you developing a product? Do you have beta sites? How many beta sites do you need in order to validate your product? Or do you need third party validation of your product or technology? Is your product, technology or service scalable? Do you know what "scalable" means?

What's your production costs? How quickly can you ramp up production to meet demand? What if there's no demand and you already have manufacturing facilities in place? Are you using an onshore-offshore model? How do you know those onshore and offshore folks aren't stealing your product?

And no, I'm not being paranoid. These are questions I was asked, had to ask myself or had to ask others in the early days of NextStage.
And yes, there's still more questions to follow.


2 Comments/Trackbacks




» Thoughts on Building a Business, part 7 from BizMediaScience
Adventures in Small Business Management across the 8th Dimension, Part 7 [Read More]

» Thoughts on Building a Business, part 10d from BizMediaScience
Adventures in Small Business Management across the 8th Dimension, Part 10d [Read More]

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