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Dec26
Thoughts on Building a Business, part 3
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral MetricsThis post is part three in the arc started in Thoughts on Building a Business, Part 1 and continued in Thoughts on Building a Business, Part 2. Thus far we've asked lots of questions, first about funding knowledge and second about spousal relationships.

Now we deal with what are, to me, some of the more vexsum questions about starting and running a business.

Do you know the language of business? Do you know what "I don't know how to help you" means? What about the much more dangerous "I think we can help each other"? Do you know about marketing and advertising and employee laws and regulations and taxes and incorporating and getting loans and support and sales and distribution and business models and marketing plans and pro formas?

I think these questions are much more important than those listed in Thoughts on Building a Business, Part 1 and are killers unless you have the kind of support I alluded to in Thoughts on Building a Business, Part 2. I asked Dan Sobotincic, NextStage Global's CEO, how he learned how to run a business. He answered, "By making lots of mistakes."

Sorry to all of the business school graduates out there. You can learn lots of stuff from books. I've learned lots of stuff from books, anyway. But books plus experience? That's the knockout combination. You can learn to play a musical instrument by reading a book. Sit down and play with someone who plays for a living, though? That's when you really learn how to play. You can learn how to write from a book, too. Sit down and write with an experienced, excellent writer and again, your writing skills will go through the roof.

Learning about running a business from books is all well and good. This arc, I've come to realize, is about what I've learned by actually doing it, making mistakes, and how a personal philosophy can take you much further than anything else you can imagine. (more to follow...)


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» Thoughts on Building a Business, part 7 from BizMediaScience
Adventures in Small Business Management across the 8th Dimension, Part 7 [Read More]

» Thoughts on Building a Business, part 10d from BizMediaScience
Adventures in Small Business Management across the 8th Dimension, Part 10d [Read More]

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