Yes, we're still covering the arc on online privacy started in Online Privacy, Part 1. We've covered the history of privacy and established that most people website visitors believe they have what is known as Anonymous Identity but in truth have Transitory Identity. We pick up the narrative with Persistent Identity...
The next identity level is Persistent Identity. Persistent Identity occurs when the individual can be touched over several encounters. A snail-mailbox, a direct access phone number, a permanent IP or personal email account are examples of being able to touch individuals over time, not just during the transaction (anonymity) or during a single encounter (transitory). Persistent Identity is a one-way affair, and doesn't offer the seller much more than transitory or anonymous identity save two things; - Persistent Identity allows the seller to leave and/or place messages for the individual at the address. In other words, Persistent Identity is where mass-marketing ends and direct-marketing begins.
- Persistent Identity allows the seller to begin “branding” the individual according to that individual’s worth to the seller by differentiating this individual’s from that individual (at another address).
(Information in this arc is from Chapter 7, "Experience Versus Expectation" of my next book, Reading Virtual Minds. Text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)
» Online Privacy, Part 8 from BizMediaScience
Online Trust, Online Privacy and Role-Specific Identity [Read More]
Tracked on: December 7, 2006 1:17 PM | Permalink to Trackback