« DeBranding, Again... | Main | Role Models in Advertising - Beer Cans on the Woodland Path »

Dec 3
Online Privacy, Part 4
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral MetricsThis post continues an arc on online privacy started in Online Privacy, Part 1. So far we've some of the history of privacy and that theme continues in this post. Here we'll also be introducing the requirement for privacy in commerce and how privacy is tied to trust, both online and off. Information in this arc is from Chapter 7, "Experience Versus Expectation" of my next book, Reading Virtual Minds...
Think about it and you'll understand why the lack of privacy and anonymity was not only the norm, it was required. Prior to recent times literacy wasn't the norm, and literacy plays a key role in the need for well defined and recognized social roles. Person A wasn't likely to engage in commerce with Person B unless A knew B personally, hence knew they could trust and were trusted. Likewise for Person B. Remember "I trust you", "You Can Trust Me" and so on? The faster these questions were answered the longer people lived, and living in small social circles where identity was defined such things as
  • everyone around you knowing who you were,
  • who you were related to, what you did,
  • your shoe size,
  • whether you limped,
  • how you dressed and
  • if your wife liked the way you kissed (yep, this is for you Martin Guerre fans)
cut through many of those questions quickly, cleanly and easily. The cohesiveness of the society you lived in answered those questions for you, and when you were setting up shop on your own the blessing or curse of that social network dictated your success or lack thereof. (to be continued...)
(text and images copyright Joseph Carrabis and NextStage Evolution 2006-2007)

0 Comments/Trackbacks




submit a trackback

TrackBack URL for this entry:

post a comment

Name, Email Address, and URL are not required fields.





Comment Preview

« DeBranding, Again... | Main | Role Models in Advertising - Beer Cans on the Woodland Path »

Advertise

recent comments

    sponsored ads



    subscribe


    Prefer Email?
    Subscribe below-

    Enter your Email:


    Powered by FeedBlitz What's this?

    Current News

    Support This Blog

    blogroll


    My site was nominated for Best Business Blog!

    business social media

    Use these fast growing business social media sites to promote your business, feature your products, spotlight your business leaders, create links, and drive traffic back to your company site, all for free!

    BIZZlogos - Add your logo - free link to your site
    BIZZphotos - Add photos of your products and people
    BIZZprofiles - Submit your profile and build your online visibility
    BIZZspotlight - Spotlight your business with free links
    BIZZvideos - Videos about businesses, products and business people.
    BIZZbites - "Digg" for Business - Submit your articles and posts

    Know More Media - Management / Operations

    know more media network

    View Network Map

    Network Feed List (OPML)

    Know More Media Network
    Feed


    we support unitus

    PRWeb

    Influencer



    BizMediaScience is a member of the Know More Media network of business related blogs.

    Here are some current headlines from some of our business publications:

    ProductivityGoal

    CallCenterScript

    AdHurl

    TheBizofKnowledge

    LandingTheDeal

    CustomersAreAlways

    HealthCareVox

    BrainBasedBusiness

    TheInsurancePolicy

    MarketingBlurb