Good Conversion Advice from Hans Riemer

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Dec20

Joseph Carrabis

December 20, 2006

Know More: Blogging, Interesting Content, Web Strategies, Website Marketing Blogging

NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral Metrics

Hans Reimer, President and CEO of Market-Vantage, was one of the first people to take an interest in NextStage's Evolution Technology^TM. He's also a wellspring of great advice whose knowledge I've tapped before, most recently in Paid Search Delivers Magic.

Market-Vantage has a blog and an entry I found an excellent read is Improve Website Conversions Through Persuasive Copy. Hans covers how to change headlines, recognizing emotional buttons, writing about benefits instead of features, ... it really is a find and worth a read. I'm going to be looking at our own websites a little differently because of it.

You can find more excellent information on Market-Vantage's Articles page. Good reading, and enjoy!

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TS Eliot, Ezekiel, Beehives and Mighty Mouse - Mighty Mouse May 29, 2008
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