The Science of Communicating & Marketing Your Business

I'm not surprised that this avenue is being used -- music is one of the greatest and oldest cultural metaphors in existence. My teachers often told (and still tell) me that the reason every society has drums is because we spend the first nine months of our existence listening to a drum; the beating of our mother's heart.

What something like this won't work for are the people who are strongly auditory but are more motivated by silence (auditory whitespace) than by sound, but a) uPlayMe isn't intended for that audience and b) I have no idea how large such an audience would be. Besides that, how would you market to them? "These people aren't listening to the same thing you're not listening to. Click here to find out more"?

Maybe not...