The Science of Communicating & Marketing Your Business

I exchanged posts with William Slawski on his SEO by the SEA blog on a fascinating subject. Basically, some search engines are now populating your query string for you as you type, a kind of "type-ahead" methodology that's been employed in several other venues for a variety of causes before. What intrigued me about this and what I posted on Mr. Slawski's blog is this: If I'm in the business of selling keywords, etc., to companies, and I'm also in the business of providing searchers with keywords which I want them to use...hmm...well, there's a connection there that's both worth a lot of dollars and makes me a little uncomfortable. It's something along the lines of "We think you should use this" crossed with "We're going to tell people they should use this. You're going to have to pay us a premium to have 'this' point to you." I wouldn't mind if there was something that popped up and notified you along the lines of "This search term which we're recommending above all others is brought to you by..." and I don't think that's going to happen. Wittgenstein wrote in Philosophical Investigations "Tell me how you are searching, and I will tell you what you are searching for" (emphasis in the original). I think this new model paraphrases Wittgenstein to "Tell me how you are searching, and I will tell you what you will find" (emphasis mine). What do you think?