« Water-Cooler Talk | Main | The Eye Decides »

Nov25
Whose Pages Do You Trust?
NextStage: Predictive Intelligence, Persuasion Engineering, Interactive Analytics and Behavioral MetricsNo, really, I'm taking a break, a slight vacation from work. This means (for those who don't know me) that I'm burying myself in research and reading...
In this case, I wanted to put readers on the alert that I'll be doing an IMediaConnection column
on measuring online trust -- do visitors to your website trust the pages they're navigating, do they believe the products and services listed will live up to their promise, can the company advertised on the site be trusted with the visitor's business -- on or before Feb '07. If there are specific items you'd like me to cover in the column, comment here and I'll do my best to get them in.


Learn more about Advertising Techniques, Email Advertising and Banner Advertising.

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