I got to thinking about how this newer psychological construct might be breaking down along gender lines. Specifically,
- which gender is making more use of the web as a destination?
- which gender more often has a positive experience of the web as a destination?
- which gender will more likely return to the web as a destination?
- which gender is more loyal to the web as a destination?
First up, which gender is making more use of "the web as a destination"? You can see larger images here.
Female browsers were primarily using the web as a social gathering place(yellow) in 2004 and switched to watching videos(red) in 2005 as that technology became more robust. But now? Watching videos may still be what they do but the reason they do it is to meet people again. Note that going to the web for music hasn't changed much from 2005-2006. Of course, the holiday season is yet to hit as I write this.
Male browsers went through much the same changes as their female counterparts, but here we find that music is still the biggest draw in 2006. The web as a gathering place is definitely gaining popularity but music is still the biggest draw. Marketers may want to increase the social gathering aspects of music sites in order to make it a bigger draw for the male audience.Next up, They went there but did they like it?
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Tracked on: December 13, 2006 1:59 PM | Permalink to Trackback