This arc (I prefer to write in arcs, have you noticed? The blog format isn't really conducive to verbose elocutors such as myself, so I've had to break my posts into arcs -- three, four and sometimes more posts which cover a topic. You think I go off on tangents here, you should be in one of my lectures or trainings! Whoosh!) started with a discussion of how people are changing their surfing habits from using the web as a tool to thinking of the web as a destination to how people's site loyalties are changing. I hope you've enjoyed reading it as much as I did researching it.Loyalty is a very rich topic. For those with an interest, here are some of my other writings touching on loyalty:
- A New Branding Paradigm, Online and Off
- Gender Marketing Web Design Differences
- Usability Studies 101: Redesign Timing
- Usability Studies 101: Tourists & Locals
- Usability Studies 101: Landmarks Ahead?
- Increase Usability and Brand Loyalty (Case Study)
- What We're Learning About Visitors From Websites (for pay paper)
Thanks for staying tuned. Let me know if there's something else you'd be interested in. If it's in our data and our clients don't think it proprietary, I'll share what we've found.
I write in arcs, too! Long live arc-writing. Just wanted to stop by and say great job thus far with your posts, Joseph. These are awesome links and resources.
Posted by: Easton Ellsworth | November 18, 2006 8:36 AM | Permalink to Comment