My name is Joseph and welcome to my blog.
I chose the title for my first post based on a conversation I had with folks from the Boston KM Forum. We had gathered to discuss what makes a blog worthy, specifically trustworthy. I said that in preparation for writing this blog I had studied several others. My company, NextStage Evolution, has done research into what makes blogs and wikis successful. You can get some of that research here and here.
Anyway, I commented that sometimes I think blog authors are waiting for the mothership and that got a laugh, so I decided that if people were waiting for the mothership, it's probably a good idea to be the one sitting at the controls, and there you go.
One comment made during the discussion which I thought very insightful about a blog's trustworthiness was "...it's a matter of content and effort." (emphasis mine)
"Effort" was defined as a demonstration that the writer was a subject matter expert (SME), and the demonstration of SMEness was how much effort went into the information contained in the blog. Ok, fair enough. I'll start out by sharing that I don't consider myself an SME. Carl Sandburg said, "An expert is anyone who can spit over a box car," and I can't, therefore I'm not an expert. I do ask a lot of questions and I'm pretty dogged when it comes to getting answers, though. You can find my bio here, if that's useful. It was written for me by a friend in preparation for a conference I was attending. I get invited to speak at scientific and business conferences fairly often, so there's some folks out there who take me seriously. God knows I don't (something I think is important, right up there with not thinking I'm an expert).
So why a blog? Because I'm a curious fellow and this seems a good venue for dialogue and discussion. I'd like the discussion to be about what's happening at the intersection of science and media, but that's either the launching point or base (depending if you're coming or going). The focus will be how businesses can mine the intersection of science and media for profit and if we stray, fine because monolithcity can be boring after a while (and yes, I do make up words as it suits me. Feel free to use them if you'd like).
One of the things I'll be doing periodically is publishing some stats based on NextStage's research and how it applies to the intersection.
So greetings from the Mothership. NextStage staff know I can go on some wild rides at times and they've told me more often than not the ride is worth the wait. There's room for lots of people on board. Care to go for a ride?
Looking forward to reading your posts here, Joseph. We're glad to have you on the Know More Media team!
Posted by: Easton Ellsworth | November 6, 2006 9:57 AM | Permalink to Comment