« Rich Media, Gender-Based Marketing and MicroTargeting | Main | Rich Media, Gender-Based Marketing and MicroTargeting, Part 2 »

Nov14
Gender Marketing Differences for Professional Services
Matt Homann and I have been corresponding a bit about NextStage's research into gender marketing and such. He wrote, "I was interested if your research expanded beyond the purchase of products and into services -- especially professional services (law, accounting, etc).  Is there a difference, or do the gender differences (with regard to motivation and testimonials) remain the same no matter what is being sold?"
First, thanks for the question.
Second, the charts produced here are based on a random selection of about 30 sites our system monitors. Which 30 sites we use changes over time and whim. Currently the only professional service sector we're monitoring is medical (sorry, Matt).
I think this would be an excellent study. Right now, though, we don't have enough data specific to professional service providers to single them out and produce reports I'd be comfortable sharing except, literally, as interesting data points.
Of course, if there's anybody out there who'd like to sign up, please feel free to email or call us.

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« Rich Media, Gender-Based Marketing and MicroTargeting | Main | Rich Media, Gender-Based Marketing and MicroTargeting, Part 2 »

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