The Science of Communicating & Marketing Your Business |
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Nov30
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  As promised in Nothing New Under the Sun (Privacy), I'm going to start an arc on online privacy. I'll be posting about the history of privacy, privacy in commerce, and what privacy means to the individual.Just so you'll know, what I'll be posting here is from my next book, Reading Virtual Minds, Chapter 7, "Experience Versus Expectation": |
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Nov30
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Online Loyalty Inceasing for Women, Decreasing for Men. Haven't you heard the latest gossip?
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Nov29
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What's new is old and what's old is new again
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Nov28
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Google Custom Searches and the Quest for the Holy Grail
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Nov27
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More on Building Super-Sticky Homepages
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Praise for Something Nicely Done
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Nov26
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The First Thing to Catch the Eye...suggestions for column
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Nov25
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Suggestions for Column on Online Trust?
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Nov24
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LIke Ideas Passing in the Night...
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Nov23
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I did a little research...
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Nov22
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I was on Andy Beal's Marketing Pilgrim site last night and learned my true value to society...blogging society, at least. According to an amusing little tool, I'm a "C" list blogger. My value to the blogosphere is based on...
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Nov21
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If I tell visitors what to search on and I'm charging companies for placement in response to a search...
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Good Post on Comprehension and Retention
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Nov20
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Why are so many pages male oriented? (finale)
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Why are so many pages male oriented? part 2
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Nov18
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Why are so many webpages male oriented? (part 1)
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Good Blogging Advice and Tools from one Neophyte to Others
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Nov17
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Gender-Based Loyalty and where to spend your money in 2007, Part Deux
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Gender-based Site Loyalty - Where to put your money in 2007
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Marketing Monger's Eric Mattson at MarketingBlurb.com
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Real Time Response to the Analysis is what's needed.
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What's the difference between people returning to your site and being loyal to your site? (part1 of 3)
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Nov16
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How many visitors, by gender, are likely to return to a site?
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How to Build a Super Sticky Homepage
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Nov15
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What does real time visualization of web traffic patterns get you?
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Are you surfing the web more but enjoying it less?
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Nov14
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Matt Homann and I have been corresponding a bit about NextStage's research into gender marketing and such. He wrote, "I was interested if your research expanded beyond the purchase of products and into services -- especially professional services (law, accounting,...
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Which Gender is Using the Web as a Destination More than a Tool?
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Nov13
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I saw an interesting story today on NECN. It dealt with Lycos starting a movie service tied to a chat room. You can get all your friends to visit the same webpage showing the same movie and, while the movie...
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I was reading Jeremy Pepper's blog entry on the lessons from the Blog Business Summit last night. What caught my eye were his thoughts on blogging as a business function, for who and for what. It especially caught my eye...
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Nov12
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Coolers, Trees, and Topics I find Interesting
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Is Blogging more like Water-Cooler talk or Dogs pausing at Trees?
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Nov11
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Blogging as a Search for Valuable Content
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Blogging and the Search for Extrovertism
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Nov10
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Homepages aren't as important as they once were, but that doens't mean you can neglect their story telling capabilities.
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I'm following up to my comment in my previous post, this time looking at the second of the three Anil Batra posts I recommended previously.This second post does a good job giving an example of how changes in numbers can...
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Are we understanding why consumers act or just seeing what they do and saying "Ah Ha! A Behavior!"?
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Nov 9
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I mentioned in a previous post that I'm learning how to determine a given blog's value to me for specific purposes, both long term and immediate. One such post I encountered was on Stephane Hamel's immeria and dealt with optimizing...
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1% of web users contribute to its content. How could so few people make such a big mess of things?
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Nov 8
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The tip of Marketing's Long Tail is innovation.
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Does Standardization cause stagnation? The Long Tail, Part 2
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Will Standardizing web analytics lengthen marketing's Long Tail?
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Nov 7
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Would the US's Founding Fathers Blog? And if they did, would they be popular in the blogosphere?
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I'm six years old and it is Christmas morning. My sister and I slept that night on the hide-a-bed in my family's playroom, a finished basement room with white pine walls, tiled floor, bookshelves below the windows along one wall,...
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Nov 6
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Web Analytics Wish List Part I: Can I know if visitors trust my website?
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Nov 5
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The Viral Marketing of Borat - Do's and Don't's of Age and Gender.
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Nov 4
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What makes a trustworthy blog? Content and effort, according to some knowledge experts, and effort is demonstrated by subject matter expertise. This blog will take readers for some pretty wild rides at times.
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