The Science of Communicating & Marketing Your Business

As always, Matt's comments are in regular text, my responses in italics..

Enjoy.

This issue features:

• An analysis of Internet dependency relations and Internet news exposure, by Dr. Jin Yang
  
• A report on government in the Web 2.0 era and the public sector’s use of social media, by David C. Wyld, Ph.D.
  
• An exploration of the social media release and its implications for the PR-journalist relationship, by Frances Ward-Johnson, Ph.D., and John E. Guiniven, Ph.D.
  
• A case study that focuses on the ethics of journalism and public relations
  in the new media environment, by Marina Vujnovic
  
• An essay by Elizabeth Albrycht about witnessing the Venice Biennale online and the notion of the noosphere
• The executive summary of an upcoming SNCR research study “New Media, New Influencers and Implications for the Public Relations Profession,” by Paul Gillin and a research team of SNCR Fellows
  

The JNCR is distributed as a print publication, with an accompanying wiki to allow for collaboration and updates. In addition, it is available via PDF.

The JNCR is available to SNCR members free of charge, or to non-members for $60. ($50. for electronic copies).

You can purchase the JNCR here.

In addition, The Society for New Communications Research seeks submissions and sponsors for future issues of the Journal of New Communications Research.

Many thanks to our JNCR sponsors: Business Wire, Institute for Public Relations and Wieck Media for making this publication possible.

Thank you to our contributors, sponsors and to you for your support of this SNCR publication.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Links for this post:

• Other Society for New Communications Research blog posts

• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.

Our meeting was the typical kind of thing I do; walk up to someone during the mixer and ask them what they'd like me to know about themselves. Most people provide their business title, company, organizational responsibilities, that kind of thing.

Every once in a while you find someone who recognizes they are more than what they do, that titles and companies and organizational responsibilities are quite transitory at best, kind of "what you do while you're waiting for your life to happen". Ms. Morrissey was one of the former. She told me about her "work" with the Corazon de Vida Foundation, a 501 c3 nonprofit organization founded by Hilda Pacheco-Taylor in 1994.

The purpose of Corazon de Vida (and by extension Ms. Morrissey)? Simple. The CDV is committed to empowering and changing the lives of the orphaned and abandoned children in Baja.

It's been a while since I wrote about The Village, how people are using the power of the internet to create communities that do work for others.

Please give Corazon de Vida Foundation a look, and thanks.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.

This time I'd like to share a bit about a research methodology that is making an erroneous claim -- undocumented success is luck, it's not duplicatable except by more luck and luck is not a good business or research paradigm.

You can never duplicate luck. What you can do is document how luck occurred. This, of course, takes some forethought and planning.

You never know what will happen in the world. You talk with a guy, express your sincere desire to get to know him better, then you discover you've been Flick'd; Remember you saw this guy in my Flickr stream. He's got a product that might change the world of marketing..

I'm not sure. I think this is the second time I've been Flick'd. In any case, thanks, Chris.

I'm at the SF Emetrics this week. Come on by and say hello if you haven't already. I'll be out of my cave and ready for Kismet once again.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• This is Your Brain on the Internet at Emetrics SF on 8 May 2008
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.

I'm happy to announce that the CSE has selected me as Director, Predictive Analytics and Senior Fellow. The CSE has already demonstrated success in its predictive and its persistent query practices and will be co-sponsoring several initiatives during 2008. Stay tuned.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• This is Your Brain on the Internet at Emetrics SF on 8 May 2008
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.

First off, are the photos "suggestive"? Of course they are. All pictures are suggestive. That's their purpose. A picture of a bird in flight is suggestive of, oh, I don't know. Freedom? Movement? A picture of a mountain is suggestive of...majesty? Strength?

So the question becomes "What are the photos suggestive of?"

Ah, that's a totally different question. You may have heard about this interesting technology NextStage has? It can determine how different segments of society will respond to things like images, text, videos, etc.?

Is anybody besides me not surprised that what is suggestive of one thing to one audience is suggestive of something totally different to another audience? There are audiences that will see the Miley Cyrus photos as simple innocence. Other cultures and societies find innocence highly erotic.

Extremes are wonderful things, aren't they? Especially when you appreciate that polar opposite reactions usually stem from the same places in the psyche.

But what I really want to suggest is that you forget about Miley Cyrus and the photos. I'd like Disney to forget about their cash cow possibly refusing to milk due to dry udders in consumer consciousness.

My real thinking is that Miley give half her weekly income to homeless shelters, health clinics and food depositories in each city she appears in in any given week. Or that Disney do the same. Or that parents not drive, fly or otherwise transport their children to her concerts. Not in protest over some photos, just to conserve gas.

Ms. Cyrus may already make substantial donations, I don't know. Somebody tell me if she does. Heck, if she gave a third of her weekly income to fight hunger, keep clinics open, provide shelters and the like I wouldn't care if she posed nude with sheep on the White House lawn, I'd put pointers to her in every blog post I write.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• This is Your Brain on the Internet at Emetrics SF on 8 May 2008
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.

The arc itself grew out of an appreciation for what's been lost in modern language and knowing times of creation and posting is relevant to what is written.

Part 1 dealt with lost verb tenses, part 2 with declining nouns and part 3 with modern English's -- heck, modern society's -- inability to let people change over time. Part 4 dealt with the social implications inherent in using language that understands the temporality of nouns. as demonstrated in our ancients thinking that if they got Torg The Hunter's favorite spear they could hunt as well as Torg, a fallacy perpetuated in modern advertising and marketing in the form of celebrity endorsements and such.

This post concludes that thought.

Anybody remember that?

Well, NPR (White House Clarifies 'Mission Accomplished' Sign) and others remembered it.

Evidently the banner was meant as a congratulations to the Lincoln's crew rather than a statement about the President's speech. The two being together at the same moment in time and space was a happy accident. How foolish we, the voting public are, to think otherwise.

Especially when no clarification was offered, nobody thought there would be confusion.

Wait a second. Nobody? Nobody thought there'd be confusion?

If I see a sign at a car dealership that announces "Free Cars to First 10 Customers" and the latest model cars are displayed doors and hoods open under the sign, I'm going to think I or at least somebody is getting one of those cars. If ten customers already got a free car I'll strongly suggest the sign be changed to "We just gave free cars to 10 people. Come on in and see what we can do for you!". If you tell me I'm one of those ten customers then tell me that I can choose from any of the cars on the back lot where the wrecks are kept...

Ah, the old Bait and Switch.

Perhaps it's time for me to stop clarifying things so much, to stop working to make sure there's no confusion in what I'm writing about or stating or presenting.

Funny that we'll accept the collective wisdom of the general public on Wikipedia but not in understanding what was meant by "Mission Accomplished".

As in shopping so in politics, me thinks: Caveat Emptor. Buyer Beware.

Please contact NextStage for information regarding presentations and trainings on this and other topics.

Upcoming Trainings:

• This is Your Brain on the Internet at Emetrics SF on 8 May 2008
• Know How Someone Is Thinking in 10 Seconds or Less Half-day training at the Fashion Institute of Technology in NYC, 13 June 08

• San Francisco Emetrics Marketing Optimzation Summit, 4-7 May 08
• International Communication Association's Communicating for Social Impact, the 58th Annual Conference of the International Communication Association at Le Centre Sheraton Hotel, Montreal, Quebec, Canada, May 22-26, 2008
• SUNY Marketing Professionals Conference at the Fashion Institute of Technology in NYC, 11-13 June 08

Sign up for the NextStage Irregular, our very irregular, definitely frequency-wise and probably topic-wise newsletter.

I'm exploring language, what we've lost and gained in our ability to communicate with others of our own species, in this arc.

Part 1 dealt with lost verb tenses, part 2 with declining nouns and part 3 with modern English's -- heck, modern society's -- inability to let people change over time.

Here we continue with the social implications of letting people change over time, a demonstration of how social linguistics forms. If we recognized that people change over time, and that the person standing in front of me today isn't the same person who stood in front of me yesterday, that some of yesterday's person is gone and there are parts of today's person I've never encountered before, ...